BRAND AWARENESS

Brand Recognition and Brand Awareness

As you explore the brand identity, you will come across expressions that will make you “brand”. Apply these terms to marketers. But today there are maintenance services.

Brand awareness is how your target audience likes your brand. These concepts include an easy brand name, colors, logos and symbols in corporate designs. Branding is about the identity of your brand.

Brand is a more elaborate concept. Break the spirit of your business and present your unique value proposition, company and reputation, product features and design, etc. covers. Brand awareness enables brand use.

It covers the awareness of the brand and the interest of the target audience. Therefore, attention should be paid to brand awareness.

Brand awareness is important because it helps your customers understand and remember your brand and products. People believe that they are choosing rationally among similar products on the market. They do research, gather information, read reviews, compare, etc. However, in the end, they usually make a purchase decision based on the acceptability and credibility of the brand. Brand awareness allows your target audience to choose you over your competitors.

Brand awareness is often seen as the first stage of the marketing funnel. By creating brand awareness, you can create a wide network among your target audience of potential buyers. From there, you can navigate the research and decision-making processes and ultimately the purchasing process.

Brand awareness is not a measure that you can calculate with a formula. However, you can evaluate it against other metrics. There are three important points to consider:

The volume of words in traditional media and social networks will help you understand how debatable your brand is.

Reach is the number of people who could potentially see the posts your brand mentions.

Engagement allows you to evaluate how effective your brand awareness is actually.

Concrete methods to measure your brand awareness are;

There are two types of traffic you should track to determine your brand awareness. The first is direct traffic that occurs when a user types your URL into the address bar or enters it from a browser bookmark. When people go directly to your website, it means they already know your brand.

It also works well with overall website traffic, as it shows how many people from the internet are interacting with your content on a daily and monthly basis. Measuring these metrics over time helps you monitor your brand awareness growth.