KARADAG MARKETING CONSULTANCY

The field that today's business world thinks about and tries to develop the most is marketing. Because as long as you don't have problems in finding customers, you can produce or supply any product. The important thing is to offer products that current and potential customers want to buy and to raise loyal customers to your brand. This is the job of marketing before selling.

The difference of companies that beat you in the competition is that they are more skilled in marketing than you. You must constantly improve your marketing performance. For this, you should question your current marketing skills very well; Are your marketing staff adequate? Does your brand positioning match with your target audience? Does your product meet expectations? Are your packaging attractive? Are you selling at the right price? Are your distribution channels set up correctly and adequately? Are you in the right sales points? Is your promotion effective?

I can find the answers to these and hundreds of similar questions about marketing together and suggest very effective solutions. By analyzing your company's marketing department and activities, I create reporting systems where you can continuously measure your marketing performance, so that I can measure the return on your marketing investments.

Other services that fall within the scope of my marketing consultancy:

Many companies call their sales department the marketing department, and think that the activities they carry out for the purpose of sales are marketing activities. Or the sales department thinks it is enough and does not establish a marketing department. Or he doesn't know that sales is a sub-branch of marketing, he connects the marketing manager to the sales manager. Or, because he does not know the subjects in the field of marketing, he establishes a marketing department that only carries out brand communication activities.

To companies that understand the importance of marketing; I show how they should establish a marketing department, create the department chart, determine how the assignments and work processes will be, create marketing staff with employment interviews, declare job descriptions, decide how to produce reports.

Many companies live in the day and the year. It has not predetermined where and how much it will grow. There are no short, medium or long-term goals.

The right goal provides strong motivation. Unless you set a goal that is focused, clear, achievable, timed, and measurable, your progress and growth depends on coincidences.

The target should be determined not only according to the potential of your company and your salespeople, but also according to your investment plans, the growth momentum of the market, your position in the regions, competitors, consumers and the economy. The goal should have breakdowns and everyone's share.

I help you set realistic and clear goals that you need for your company and your brand, and I share the determined goals with the employees in your team.

The product is created in factories, the brand is created in minds. Brands that don't really take off are doomed to lose. Brands that are locked to the right audience, targeted to the right market segment, correctly characterized, differentiated from their competitors, and well positioned, have a higher branding chance. Moreover, they can reach their goals in a shorter time. Brief positioning; It is the answer you give to which segments you want to perceive your brand and how.

The most basic and critical point of marketing management is positioning. Positioning should be done before naming a product. The name and logo should be determined according to the positioning. The brand slogan derives from positioning. So the first pillar of marketing is positioning.

I determine how you should position your brand in the light of your product features, the positioning of your competitors, your target customer profile and company possibilities so that your brand is not born dead or unfortunate. I find out what discourse and marketing approaches you should use to place my proposed positioning in the minds of consumers.

Are you doing something to learn the insights of your current and/or targeted customers, to know the reasons that affect the purchasing decision, and to hear their expectations from your company and brand? No? The consumer is king, the customer is the blessing. Before you can build your company/brand/product/service according to the expectations of your customers, you must first get to know them. If you don't know them well, they won't recognize your brand either.

There are several ways you can know more about your customers. Working with research companies is one of them. I can tell you what you should ask from research companies to get to know your target customers, and what research will work for you. I can tell you how you should take action by interpreting the results of the consumer research you have done by research companies. In particular, I try to get to know and analyze the customers of companies that have corporate customers rather than final ones (the companies they sell products to or dealers) and the customers of companies that have customers.